Why is Buffalo Trace Bourbon So Hard To Find?

Liquor Head is a leading supplier of fine bourbon whiskey with an extensive inventory of brands and flavors. Some of the most sought after bourbons on our website are brands from The Buffalo Trace Distillery's line from Blanton's and E.H. Taylor to Eagle Rare, Sazerac Rye. But today it can be very hard to find (depending on your location) even the flagship Buffalo Trace Bourbon.

The shortages over the history of the distillery have had some people wondering about market bubbles, fads and popularity phases, if the distillery was struggling or if there are other reasons that make this particular brand so difficult to find.

The fact is the company has been playing catch up with the demand for their ever increasingly popular bourbon since 2013 and they are still increasing production today, even amidst a global pandemic.

We will look into the history of buffalo trace, some theories about what's causing it's scarcity, what is happening behind the scenes in the distillery and with production, and how Liquor Head can help you get Buffalo Trace Bourbon delivered to your door!

1. Buffalo Trace is One of The Most Sought After Bourbons On The Market

The distillery has been around since 1857 making it one of the oldest producers in America, and it's also widely regarded as producing some of the finest bourbon available today. In fact, because it is the oldest continuously operating distillery in the United States, Buffalo Trace was designated a National Historic Landmark in 2013.

Indeed, it is “a rare, intact example of a distillery operating before, during, and after Prohibition,” according to Buffalo Trace's own award submission.

We can look at a few different perspectives about what might be causing its increase in demand:

The first is that the bourbon's quality has not changed, making it ever more trustworthy and reliable every year. The demand for reliable brands of bourbon is increasing and bourbon loversare perfecting their palettes to be able to discern bourbon's many qualities. Buffalo Trace is a bourbon that drinkers can trust in and an increase in accessibility may be driving the demand.

Another idea may be Buffalo Trace's marketing strategies may not actually be responsible for the increase in popularity and the distillery didn't expect to have to meet the national demand it has with today's media. Many suspect the popularity spike came from recent exposure on media outlets like the popular podcast on Spotify, The Joe Rogan Experience. It is also becoming easier to buy liquor online and have Buffalo Trace Bourbon delivered to your door, it is becoming easier to experience shortages amidst high popularity and demands.

Finally, it is possible that the bourbon's increased value has to do with a general interest in whiskey and how customers have begun to realize the value of older, more established bourbons. Buffalo Trace separates itself from newer bourbons on the market by leveraging its age and marketing its older barrels which are also more expensive.

2. It is ranked among the best whiskeys in the world by Whiskey Advocate and Whisky Magazine

With its sweet nose and palate, and a finish that introduces a perfect mix of oak and spice, making it widely accepted by those that are new to the characteristics of bourbon. Buffalo Trace has medaled in multiple international competitions and world competitions since the year 2000 (as listed on their website).

Just last year Buffalo Trace took home the following awards:

  • 2020 Silver Medal - San Francisco World Spirits Competition
  • 2020 Gold Medal - World Whiskies Awards

 3. Production Is Up, But So Is Demand

Since 1992, Buffalo Trace's production has grown by an estimated nine times, to 110,000 barrels each year, or 3 million cases annually.

Despite the fact that COVID-19 has brought about a worldwide pandemic, Buffalo Trace has continued to advance in its $1.2 billion expansion in 2020 and continues to push production.

If you are looking to buy a bottle of this bourbon, there are some things you should know before buying...

While production is on the rise, the reality remains that good bourbon takes time and the distillery is still years away from reaching current demand levels. Today, it can be very hard to find (depending where you are) almost any product the distillery produces, from Blanton's and E.H. If it's a Buffalo Trace product, you can expect to pay a premium for it at package stores, which drives some consumers to look to take advantage of online liquor sales and have quality liquor like Buffalo Trace Bourbon delivered to your door.

There are many reasons why Buffalo Trace may be hard to find - including its popularity, limited production, and location.

Liquor Head Can Have Buffalo Trace Bourbon Delivered To Your Door

Wherever you are in the United States. Let us be your trusted online supplier of Buffalo Trace Bourbon delivered to your door and make sure you never have to worry about availability again.

Click the button below to "buy now"

Buy Now